Sony is playing it smart. During the season two premiere of Jersey Shore tonight, they aired the very first TV spot for David Fincher‘s Facebook movie The Social Network. They ripped out the beautiful cover of Radiohead’s Creep and jammed in the new single Power, by the recent social media-friendly Kanye West. Check out the spot below.
The Social Network is written by Aaron Sorkin (The West Wing, Charlie Wilson’s War), stars Jesse Eisenberg as Facebook CEO Mark Zuckerberg, Justin Timberlake as Sean Parker, founding president of Facebook and creator of Napster and Andrew Garfield (your new Spider-Man) as Eduardo Saverin, the Harvard business grad that co-created Facebook with Zuckerberg.
Plot: On a fall night in 2003, Harvard undergrad and computer programming genius Mark Zuckerberg sits down at his computer and heatedly begins working on a new idea. In a fury of blogging and programming, what begins in his dorm room soon becomes a global social network and a revolution in communication. A mere six years and 500 million friends later, Mark Zuckerberg is the youngest billionaire in history, but for this entrepreneur, success leads to both personal and legal complications.
The Social Network premieres at NYFF on Sept. 24th, then released wide on October 1st.
What do you think of the first TV spot?