He’s produced new versions of Poltergeist and Evil Dead (as well as having a hand in the TV show), but it’s been seven years since we last got a proper horror feature from Sam Raimi. Judging by his next project, it looks like we’ll have to wait even longer — but, in the meantime, he’s gotten a bit of the genre out of his system with a new Chevy commercial.
In promoting their 2016 Malibu and Cruze models, Chevrolet commissioned the director to helm a one-minute spot, and, from the first few shots, his stamp is clearly felt. “We approached the development of the Chevrolet trailer in the same way we would an actual movie—by thinking through the plot, characters and eventual outcome,” Raimi tells Ad Week (via /Film). “I’ve been in plenty of theaters where the audience is so concerned for the safety of the main characters that they call out warnings to save them. That’s what this is based on.”
Check it out below before it arrives in thousands of theaters across the world in the coming weeks as a pre-movie ad.