“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably.
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With January 2012 poster selection leaving a lot to be desired—dump month movies don’t appear to get the same marketing budget as critical darlings—we’ve decided to better spend our monthly entry with the past year’s greats.
You won’t see any text on faces a la The Adjustment Bureau, In Time, or Warrior gracing this list nor that fantastically framed Mission: Impossible – Ghost Protocol poster that just missed scoring a spot. Instead there is a lot of white space and the fearless exclusion of celebrity faces. Originality reigns supreme and the realization it was a pretty darn good year for one-sheets prevails.
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Dark Horse Mojo |
Ides of March Ignition Print |
Dirty Girl cold open |
One Day Mojo |
The Skin I Live In Juan Gatti |
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What is your favorite poster of the year?