Like any big summer blockbuster, the marketing over-saturation eventually reaches unspeakable levels and it’s about that time for Universal Studios to gear up for Cowboys & Aliens. While I think Jon Favreau‘s action/sci-fi/western starring Daniel Craig, Harrison Ford, Olivia Wilde, and Sam Rockwell looks to be quite some fun, I’m not quite seeing the same response from mass audience. The trailers always gets laughed off when I see it in theaters, and I just hope they don’t have another Scott Pilgrim Vs. The World on their hands.
After a teaser, a trailer, and TV trailer, and extended featurette, we have yet another short trailer. I haven’t read the comics the film is based on, but this one dives into Craig’s hidden past. My only guess is that he is somehow related to the aliens that are attacking, possibly an alien himself? Check it out below, along with a new poster and a bonus video, and let us know what you think.
Synopsis:
1873. Arizona Territory. A stranger (Craig) with no memory of his past stumbles into the hard desert town of Absolution. The only hint to his history is a mysterious shackle that encircles one wrist. What he discovers is that the people of Absolution don’t welcome strangers, and nobody makes a move on its streets unless ordered to do so by the iron-fisted Colonel Dolarhyde (Ford). It’s a town that lives in fear. But Absolution is about to experience fear it can scarcely comprehend as the desolate city is attacked by marauders from the sky. Screaming down with breathtaking velocity and blinding lights to abduct the helpless one by one, these monsters challenge everything the residents have ever known. Now, the stranger they rejected is their only hope for salvation. As this gunslinger slowly starts to remember who he is and where he’s been, he realizes he holds a secret that could give the town a fighting chance against the alien force. With the help of the elusive traveler Ella (Olivia Wilde), he pulls together a posse comprised of former opponents–townsfolk, Dolarhyde and his boys, outlaws and Apache warriors–all in danger of annihilation. United against a common enemy, they will prepare for an epic showdown for survival.
As a bonus, what if Clint Eastwood was also joining in on the alien battling fun? Check out the College Humor video below.
Cowboys and Aliens will premiere at San Diego Comic-Con before hitting theaters on July 29th, 2011.